@font-face{font-family:Fraunces;src:url('/marketing-skills-index/display.woff2')}@font-face{font-family:'DM Sans';src:url('/marketing-skills-index/sans.woff2')}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--bg-canvas);color:var(--text-primary);font:15px/1.6 var(--font-sans)}button,select{font:inherit}button,a,select{touch-action:manipulation}button{cursor:pointer}button:focus-visible,a:focus-visible,select:focus-visible,summary:focus-visible{outline:3px solid var(--ring-focus);outline-offset:4px}button:active{transform:translateY(1px)}button svg{width:18px;height:18px;fill:none;stroke:currentColor;stroke-width:1.7;stroke-linecap:round;stroke-linejoin:round}.masthead{height:90px;margin:0 5%;display:flex;align-items:center;gap:24px;border-bottom:1px solid var(--border-subtle)}.mast-divider{height:24px;border-left:1px solid var(--border-subtle)}.mast-label,.preview-badge,.eyebrow,.edition,.edition-number{font-size:11px;font-weight:650;letter-spacing:.1em}.preview-badge{margin-left:auto;background:var(--bg-muted);border:1px solid var(--border-subtle);border-radius:30px;padding:6px 12px;letter-spacing:.02em}main{max-width:1240px;margin:auto;padding:0 30px}.intro{padding:52px 0 42px}.edition{display:flex;align-items:center;gap:8px;color:var(--text-secondary)}.edition>span:last-child{margin-left:auto}.dot{width:7px;height:7px;border-radius:50%;background:var(--bg-accent)}h1{font:500 clamp(56px,6.8vw,94px)/.99 var(--font-display);letter-spacing:-.055em;margin:26px 0;position:relative}h1 em{font-weight:450;color:var(--action-primary);font-style:normal}.asterisk{position:absolute;right:60px;top:10px;color:var(--brand-wash);font:180px/1 var(--font-sans);transform:rotate(12deg);user-select:none}.intro-bottom{display:flex;align-items:center;justify-content:space-between;gap:20px}.intro-bottom p{font-size:17px;color:var(--text-secondary);margin:0}.outline,.primary{display:inline-flex;align-items:center;justify-content:center;gap:9px;border:1px solid var(--border-strong);background:var(--bg-canvas);border-radius:8px;padding:11px 17px;min-height:44px;font-size:13px;font-weight:600}.outline:hover{background:var(--bg-muted)}.primary{background:var(--action-primary);color:var(--action-primary-text);border-color:transparent}.primary:hover{background:var(--action-primary-hover)}.filter{display:flex;align-items:center;gap:28px;border-top:1px solid var(--border-subtle);padding:26px 0}.filter label{display:block;font-size:12px;color:var(--text-tertiary);margin-bottom:5px}.filter select{background:var(--bg-canvas);color:var(--text-primary);border:1px solid var(--control-border);border-radius:9px;padding:12px 40px 12px 14px;font-weight:600;min-width:280px;max-width:100%}.filter p{color:var(--text-secondary);font-size:13px;padding-top:17px}.edition-number{margin-left:auto;color:var(--text-tertiary);text-align:right;font-size:9px}.edition-number strong{font-size:14px;color:var(--text-primary);font-weight:500;letter-spacing:.06em}.report-shell{padding:8px;border:1px solid var(--border-subtle);border-radius:25px;background:var(--bg-surface);box-shadow:var(--shadow-modal)}.report{border:1px solid var(--border-subtle);border-radius:18px;background:var(--bg-canvas);padding:32px}.report-top{display:flex;justify-content:space-between;gap:30px}.eyebrow{color:var(--text-tertiary);margin:0 0 10px;font-size:10px}.report-top h2,h2{font:500 34px/1.2 var(--font-display);letter-spacing:-.03em;margin:0 0 12px}.report-top p:not(.eyebrow){color:var(--text-secondary);max-width:640px;font-size:14px;margin:0}.sample-stat{display:flex;align-items:center;gap:14px;padding-left:25px;border-left:1px solid var(--border-subtle);flex-shrink:0}.sample-stat strong{font:500 48px/1 var(--font-display)}.sample-stat span{font-size:11px;line-height:1.5;color:var(--text-tertiary)}.report-controls{display:flex;align-items:center;justify-content:space-between;gap:15px;margin:28px 0 22px;border-bottom:1px solid var(--border-subtle);padding-bottom:20px}.tabs{display:flex;gap:4px;padding:4px;background:var(--bg-muted);border-radius:10px}.tabs button{border:0;border-radius:7px;background:transparent;color:var(--text-secondary);padding:10px 16px;font-size:13px;min-height:44px}.tabs button[aria-selected=true]{background:var(--action-primary);color:var(--action-primary-text);box-shadow:var(--shadow-raised)}.report-controls>span{font-size:11px;color:var(--text-tertiary)}.report-grid{display:grid;grid-template-columns:minmax(0,1fr) 305px;gap:30px;align-items:start}.chart-caption{display:flex;justify-content:space-between;gap:10px;font-size:10px;color:var(--text-tertiary);margin-bottom:15px}.signal{width:100%;display:block;border:1px solid transparent;background:transparent;text-align:left;border-radius:10px;padding:10px 12px;margin:0 0 5px;color:var(--text-primary)}.signal:hover{background:var(--bg-surface)}.signal[aria-pressed=true]{border-color:var(--border-active);background:var(--brand-wash)}.signal-head{display:flex;align-items:baseline;gap:10px;margin-bottom:8px}.signal-head strong{font-size:14px;font-weight:550}.signal-head .percent{margin-left:auto;font-size:18px;font-weight:650;font-variant-numeric:tabular-nums}.signal-head .arrow{font-size:15px;color:var(--text-tertiary)}.track{height:11px;background:var(--bg-muted);border-radius:4px;overflow:hidden;display:block}.fill{height:100%;display:block;width:var(--width);background:var(--bar);border-radius:4px;animation:reveal .6s ease-out;transform-origin:left}.axis{display:flex;justify-content:space-between;color:var(--text-tertiary);font-size:10px;margin:14px 12px}.text-button{color:var(--action-link);background:none;border:0;min-height:44px;padding:8px 12px;font-weight:600;font-size:13px}#detail{padding:24px;border-radius:13px;background:var(--bg-surface);border:1px solid var(--border-subtle);min-height:365px;position:sticky;top:24px;border-top:4px solid var(--selected)}#detail h3{font:500 27px/1.18 var(--font-display);letter-spacing:-.02em;margin:10px 0 16px}.detail-number{font:500 57px/1.1 var(--font-display);letter-spacing:-.05em}.detail-number small{font:500 20px var(--font-sans);letter-spacing:0}.detail-sample{font-size:11px;color:var(--text-tertiary);margin:5px 0 20px}.detail-copy{font-size:14px;margin:0 0 22px;line-height:1.65}.detail-note{border-top:1px solid var(--border-subtle);padding-top:16px;font-size:11px;color:var(--text-tertiary);margin:0}.detail-note strong{color:var(--text-secondary);display:block;margin-bottom:5px}.report-footer{border-top:1px solid var(--border-subtle);margin-top:24px;padding-top:18px;display:flex;align-items:center;justify-content:space-between;gap:20px;color:var(--text-tertiary);font-size:10px}.report-footer strong{display:flex;align-items:center;gap:10px;font-size:10px;white-space:nowrap}.elsewhere{padding:58px 0 30px}.section-heading{display:flex;align-items:end;justify-content:space-between;gap:20px;margin-bottom:22px}.section-heading h2{font-size:32px;margin:0}.section-heading>p{font-size:12px;color:var(--text-tertiary);margin:0}#connections{display:grid;grid-template-columns:repeat(3,1fr);gap:15px}.connection{border:1px solid var(--border-subtle);border-radius:13px;background:var(--bg-surface);padding:22px;text-align:left;color:var(--text-primary);transition:box-shadow .15s}.connection:hover{box-shadow:var(--shadow-hover);border-color:var(--border-active)}.connection small{font-size:11px;color:var(--text-tertiary)}.connection h3{font-size:15px;font-weight:600;margin:8px 0 18px}.connection strong{font:500 32px var(--font-display)}.connection .connection-bottom{display:flex;justify-content:space-between;align-items:center}.connection .connection-bottom span{color:var(--action-link);font-size:12px}.empty{font-size:14px;color:var(--text-secondary);grid-column:1/-1;padding:22px;background:var(--bg-surface);border-radius:12px}.method{border-block:1px solid var(--border-subtle);font-size:12px;margin:10px 0 0}.method summary{cursor:pointer;min-height:52px;display:flex;align-items:center;justify-content:space-between;font-weight:600}.method p{max-width:950px;color:var(--text-tertiary);padding-bottom:15px}.page-footer{display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap;font-size:11px;color:var(--text-tertiary);padding:26px 0 36px}.skip{position:absolute;top:-100px}.skip:focus{top:10px;left:10px;z-index:5;background:var(--bg-canvas);padding:12px}.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%)}dialog{width:min(900px,94vw);max-height:90dvh;border:1px solid var(--border-subtle);border-radius:18px;padding:26px;background:var(--bg-canvas);color:var(--text-primary);box-shadow:var(--shadow-modal)}dialog::backdrop{background:rgb(20 22 25 / .5)}.dialog-head{display:flex;align-items:center;justify-content:space-between;gap:12px}.dialog-head h2{font-size:27px}.dialog-head button{font-size:22px}dialog>p{font-size:13px;color:var(--text-tertiary)}#share-image{width:100%;border:1px solid var(--border-subtle);border-radius:12px}.share-actions{display:flex;gap:10px;margin-top:18px;justify-content:flex-end}@keyframes reveal{from{transform:scaleX(0)}to{transform:scaleX(1)}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.fill{animation:none}*{transition:none!important}}@media(max-width:950px){.report-grid{grid-template-columns:minmax(0,1fr) 260px;gap:20px}.report{padding:24px}.sample-stat{display:none}.asterisk{right:0}.report-controls>span{display:none}.mast-label{font-size:9px}.section-heading{align-items:start;flex-direction:column}}@media(max-width:650px){main{padding:0 18px}.masthead{height:74px;margin:0 18px;gap:12px}.mast-label,.mast-divider{display:none}.preview-badge{font-size:10px}.intro{padding:32px 0}.edition{font-size:9px}.edition>span:last-child{display:none}h1{font-size:57px}.asterisk{font-size:80px;right:0;top:30px;opacity:.6;z-index:-1}.intro-bottom{align-items:start;flex-direction:column}.intro-bottom p{font-size:15px}.filter{flex-wrap:wrap;gap:10px;padding:20px 0}.filter>div{width:100%}.filter select{width:100%;min-width:0}.filter p{margin:0;padding:0;font-size:11px}.edition-number{display:none}.report-shell{padding:5px;border-radius:19px}.report{padding:18px 12px;border-radius:14px}.report-top{padding:0 5px}.report-top h2{font-size:30px}.report-top p:not(.eyebrow){font-size:13px}.tabs{width:100%;gap:0}.tabs button{padding:10px 7px;font-size:11px;flex:1}.report-controls{margin-top:20px}.report-grid{grid-template-columns:1fr;gap:20px}.chart-caption{font-size:9px}.signal{padding:10px 8px}.signal-head strong{font-size:13px}.signal-head .percent{font-size:17px}#detail{position:static;min-height:0;padding:22px}.report-footer{align-items:start;flex-direction:column;gap:10px;padding-inline:5px}.section-heading h2{font-size:29px}#connections{grid-template-columns:1fr}.connection{padding:20px}.connection h3{margin-bottom:10px}.elsewhere{padding-top:40px}.page-footer{gap:10px;flex-direction:column}.share-actions{flex-wrap:wrap}.dialog-head h2{font-size:23px}}
/* A prominent starting point, without changing the approved report layout. */
.filter>div{flex:0 1 460px;min-width:0}.filter label{font-size:16px;font-weight:550;color:var(--text-primary);margin-bottom:10px}.filter select{width:100%;min-width:0;font-size:21px;padding:18px 42px 18px 20px;min-height:68px;border-radius:12px;border-color:var(--border-strong)}.filter select:hover{border-color:var(--action-primary)}.filter p{max-width:330px;font-size:14px;padding-top:30px;line-height:1.6}.intro{padding-top:28px}.detail-sample{font-size:13px}.detail-note{font-size:13px;line-height:1.65}.report-top p:not(.eyebrow){font-size:16px;line-height:1.65}.section-heading{align-items:start}.section-heading h2{max-width:620px}.section-heading>p{font-size:14px;max-width:340px}.chart-caption{font-size:12px}.method{font-size:14px}.method p{color:var(--text-secondary);line-height:1.7}.report-footer{font-size:12px}@media(max-width:650px){.filter>div{flex-basis:100%}.filter select{font-size:18px;min-height:60px;padding:14px 36px 14px 14px}.filter p{padding:0;max-width:none;font-size:13px}.chart-caption{font-size:10px}.report-top p:not(.eyebrow){font-size:14px}}

[hidden]{display:none!important}button:disabled{opacity:.5;cursor:default}#load-state{padding:32px;border:1px solid var(--border-subtle);border-radius:20px}

/* Ambient edition tape. Non-interactive; pauses on hover. */
.skills-ticker{margin-top:24px;border:1px solid var(--border-subtle);border-radius:12px;background:var(--bg-surface);overflow:hidden}
.ticker-viewport{overflow:hidden}.ticker-track{display:flex;width:max-content;animation:ticker-scroll var(--ticker-duration,70s) linear infinite}
.ticker-group{display:flex;flex-shrink:0;align-items:stretch;margin:0;padding:0;list-style:none}.ticker-group li{display:flex;min-width:0}
.ticker-item{display:flex;align-items:baseline;gap:10px;min-height:66px;padding:20px 24px;white-space:nowrap;color:var(--text-primary);border-right:1px solid var(--border-subtle);font-size:14px}
.ticker-item strong{font-weight:600}.ticker-role{font-size:12px;color:var(--text-secondary)}.ticker-value{font-weight:650;font-variant-numeric:tabular-nums}
.ticker-item[data-kind=up] .ticker-value{color:var(--text-error)}.ticker-item[data-kind=down] .ticker-value{color:var(--fit-strong)}.ticker-item[data-kind=new] .ticker-value,.ticker-item[data-kind=threshold] .ticker-value{color:var(--text-warning)}
.skills-ticker:hover .ticker-track,.skills-ticker.is-background .ticker-track{animation-play-state:paused}
@keyframes ticker-scroll{to{transform:translateX(var(--ticker-distance,-50%))}}
@media(prefers-reduced-motion:reduce){.ticker-track{animation:none;width:100%}.ticker-copy{display:none}.ticker-group{flex-wrap:wrap;width:100%}.ticker-item{white-space:normal;flex-wrap:wrap}}
@media(max-width:650px){.skills-ticker{margin-top:18px}.ticker-item{padding:16px;min-height:62px}}


/* Index invitation: an illustrated bridge from research to the visitor's own work. */
html.signup-open{overflow:hidden}
#index-signup{width:min(500px,calc(100vw - 32px));max-height:calc(100dvh - 32px);padding:40px;border-radius:20px;overflow-y:auto}
#index-signup::backdrop{background:var(--scrim)}
.signup-close{position:absolute;top:10px;right:10px;width:40px;height:40px;display:grid;place-items:center;border:0;border-radius:50%;background:var(--bg-surface);color:var(--text-secondary)}.signup-close:hover{background:var(--bg-muted)}
.signup-illustration{height:216px;position:relative;background:var(--brand-wash);border:1px solid var(--border-subtle);border-radius:14px;margin:12px 0 28px;overflow:hidden;pointer-events:none;user-select:none}
.signup-illustration-hook{position:absolute;top:15px;left:12px;right:12px;text-align:center;color:var(--brand-deep);font-size:13px;font-weight:650;line-height:1.3}
.signup-job-card{position:absolute;left:18px;top:47px;width:55%;padding:13px;background:var(--bg-canvas);border:1px solid var(--border-subtle);border-radius:12px;box-shadow:var(--shadow-dropdown);transform:rotate(-3deg)}
.signup-job-label{display:flex;align-items:center;gap:6px;color:var(--text-tertiary);font-size:10px;font-weight:650;letter-spacing:.06em;line-height:1.2}.signup-job-label svg{width:16px;height:16px;color:var(--action-primary);fill:none;stroke:currentColor;stroke-width:1.5;stroke-linejoin:round}
.signup-job-title{display:block;font-size:17px;font-weight:650;line-height:1.2;margin:9px 0 6px}.signup-job-meta{display:block;font-size:10px;color:var(--text-secondary);margin-bottom:11px;line-height:1.4}
.signup-check-fit{display:flex;align-items:center;justify-content:space-between;position:relative;width:78%;padding:8px 10px;background:var(--action-primary);color:var(--action-primary-text);border-radius:6px;font-size:12px;font-weight:650;line-height:1.3;white-space:nowrap}
.signup-click-cursor{position:absolute;right:3px;bottom:-17px;width:26px;height:30px;fill:var(--bg-canvas);stroke:var(--brand-deep);stroke-width:1.8;stroke-linejoin:round;transform:rotate(-9deg);filter:drop-shadow(0 1px 1px var(--border-strong))}
.signup-fit-card{position:absolute;right:17px;top:78px;width:47%;padding:14px;background:var(--bg-canvas);border:1px solid var(--border-subtle);border-radius:12px;box-shadow:var(--shadow-dropdown);transform:rotate(3deg)}
.signup-fit-label{display:block;font-size:10px;font-weight:650;letter-spacing:.08em;line-height:1.2;color:var(--text-tertiary);margin-bottom:9px}.signup-fit-verdict{display:flex;align-items:center;gap:7px;font-size:19px;font-weight:700;line-height:1.2;color:var(--fit-deep);margin-bottom:11px;white-space:nowrap}.signup-fit-verdict svg{width:25px;height:25px;flex-shrink:0;fill:var(--fit-wash);stroke:currentColor;stroke-width:1.7;stroke-linecap:round;stroke-linejoin:round}
.signup-fit-evidence{display:flex;align-items:center;gap:5px;font-size:12px;color:var(--text-secondary);line-height:1.4;margin-top:5px;white-space:nowrap}.signup-fit-evidence svg{width:14px;height:14px;flex-shrink:0;fill:none;stroke:var(--fit-deep);stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}
#index-signup .signup-eyebrow{color:var(--action-primary);font-size:11px;font-weight:700;letter-spacing:.08em;margin:0 0 12px}
#index-signup h2{font:500 43px/1.04 var(--font-display);letter-spacing:-.045em;margin:0 0 18px}#index-signup h2 em{font-style:normal;color:var(--action-primary)}
#index-signup .signup-body{font-size:15px;line-height:1.65;color:var(--text-secondary);margin:0 0 24px}
.signup-cta{width:100%;text-decoration:none;font-size:15px;min-height:50px;justify-content:center;padding:14px 20px;border-radius:10px}
#index-signup .signup-reassurance{font-size:14px;font-weight:600;text-align:center;color:var(--text-primary);margin:0 0 14px}
.signup-dismiss{display:block;margin:auto;min-height:44px;padding:10px 8px;background:transparent;border:0;color:var(--text-secondary);font-size:13px;text-decoration:underline;text-underline-offset:4px}.signup-dismiss:hover{color:var(--action-link)}
@media(max-width:550px){#index-signup{padding:32px 24px 20px}#index-signup h2{font-size:37px}.signup-illustration{height:190px;margin-top:14px;margin-bottom:22px}.signup-illustration-hook{font-size:12px;top:13px}.signup-job-card{left:11px;top:42px;padding:10px;width:57%}.signup-job-title{font-size:15px;margin-top:8px}.signup-job-label{font-size:9px;letter-spacing:.025em;gap:4px}.signup-job-label svg{width:13px;height:13px}.signup-job-meta{display:none}.signup-check-fit{font-size:11px;width:86%;padding:8px}.signup-click-cursor{width:23px;height:27px;right:0}.signup-fit-card{right:10px;top:65px;width:48%;padding:10px}.signup-fit-label{font-size:9px;margin-bottom:8px}.signup-fit-verdict{font-size:16px;gap:5px;margin-bottom:9px}.signup-fit-verdict svg{width:20px;height:20px}.signup-fit-evidence{font-size:10px;gap:3px}.signup-fit-evidence svg{width:12px;height:12px}#index-signup .signup-body{font-size:14px}}
@media(max-height:680px){#index-signup{padding-top:28px}.signup-illustration{height:158px;margin-bottom:18px}.signup-illustration-hook{top:10px}.signup-job-card{top:35px}.signup-fit-card{top:48px}#index-signup h2{font-size:35px}.signup-cta{min-height:46px}#index-signup .signup-body{margin-bottom:16px}}
@media(max-height:600px) and (max-width:550px){#index-signup{padding:24px 20px 16px}#index-signup h2{font-size:30px;margin-bottom:14px}.signup-illustration{height:145px;margin-top:14px;margin-bottom:16px}.signup-job-card{top:33px}.signup-fit-card{top:42px}#index-signup .signup-body{font-size:13px;line-height:1.5;margin-bottom:14px}#index-signup .signup-eyebrow{margin-bottom:8px}#index-signup .signup-reassurance{font-size:12px;margin-bottom:10px}}

.page-footer a{color:inherit;text-underline-offset:4px}

.page-footer .footer-social{display:inline-flex;align-items:center;justify-content:center;width:44px;height:44px;border-radius:6px}.page-footer .footer-social svg{display:block;width:20px;height:20px;fill:currentColor}